7 Ways to Get Social

According to Social Media Examiner, 67% of marketers plan to increase their use of social media channels including Blogs, Twitter, and Facebook. So why would you care about that? Well, it will only be meaningful to you if you want more clients. Without a social media strategy, you will be left behind in the market and those internet savvy solopreneurs who have understood the value of having a social media strategy are well set to reap the rewards. And yet, social media and your strategy to implement it can be tricky. It’s all about creating and sustaining¬†relationships by providing value – some say you need to provide 10+ times the value of what your clients and customers pay for. It’s also about leverage – how do you as a solopreneur or professional have time, energy and knowledge to understand and implement all the available avenues that social media provides? Should you favour Twitter over Facebook or focus on article marketing and syndication, or video production by building an audience on Youtube. How many times do you need to engage with your audience – daily, weekly, monthly? The answer is – it depends! Here are some points to get you started: Understand your business – you may be multi-skilled, with many talents and gifts to offer your clients, but if you are not absolutely clear on what you offer best, you will only confuse your market. Pick what you are best at AND love to do, and you will be able to effortlessly connect with clients who are a match for your services and products. Understand your client’s needs –...